Matt Cutts has already stated that Google has plans to expand its search engines in general, using a more social approach to include calendars and the like, and also smartphone websites. So it is very clear the giants are looking forward to rising with the 4 billion world-wide mobile phones - as well as the one billion personal computers.
But before you can find out where smartphone websites are going, and what is in store for them, you have to have a concept of what 2010 is bringing to the wireless industry.
The iPad has been creating quite a buzz, with it's ipad. It promises up to 64 GB flash memory, including a speaker and microphone, and the ability to flip between portrait and landscape view.
It also guarantees to resolve some of the problems associated with tiny phone screens. It's been launched as fast, but it is not met with universal approval.
To begin with, its internet browser apparently does not support Flash, so this is just one of the smartphone websites issues that the mobile technology will have to resolve.
And there is a "surprise" negative reaction from the female internet population, many of them all appear to instantly thought of sanitary napkins, the moment they heard the name.
Nokia N961 is getting much more positive reception, with its rotating screen, high definition graphics, light weight, camera and sliding design. It works with MP4 as well as tradition MP3 formats, as well as a 256 mb micro SD car, and Bluetooth technology that can basically help you transfer files to another device.
Samsung and Sony Ericsson are not to be outdone, both introducing new mobiles with equally eye-catching (some say irresistible) features. The Samsung Z600 also sports Bluetooth, while the Sony Ericsson W999i supports "GSM talk time of up to 9 hours".
But it is not just mobile devices that are growing: Software and apps are keeping up with the race. This year, Microsoft is releasing its "Microsoft Office Mobile 2010"; and the Calgary Herald lately reported: "Mobile Internet to make Huge Leap Forward in 2010" - and this in spite of the economy doing a nosedive, last year! According to the Herald, quoting a press release by John Ruffolo, we can expect "network traffic jams" - but Ruffolo proceeds to predict heavy expansion in the areas of:
eBooks for SmartPhones, PC's and tablets
net tablets (like the iPad)
Micro payments for content (that's a good idea for marketers to pay attention to!)
heavy online sales, disrupting the advertising market
So it is not just my opinion. In spite of expected traffic jams, increases in rates to combat over-heavy data usage and the infamously known as iPad mobile technology and smartphone websites are here to stay!
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